The new strategic partnership sees Velocity Commerce supporting Tile with the management of peak sales periods through logistics and order fulfilment, alongside optimising Tile’s listings on eBay through strategic use of in-channel marketing tools.
Recent activity includes a site take over with eBay, where Velocity Commerce organised for the eBay site to be covered in Tile branded banners for the day, to drive awareness of the product ahead of the Christmas shopping season. In the run up to the peak period, Velocity Commerce will also run test promotions on eBay to gather insights to inform pricing strategy and stock requirements over Black Friday and Christmas.
PJ Scott, Director, Velocity Commerce, commented: “Tile sits at a price point that makes it perfect for gifting, and therefore naturally attracts significant sales peaks during seasonal promotional times like Father’s Day and Christmas. For Tile, making the most of these sales spikes is essential for business success, but this can be difficult to navigate for any brand, big or small.
“In order to fulfil the high volume of orders Tile receives in its peak periods, a large amount of logistical planning needs to take place, and the right staff arrangements need to be implemented. That’s where we come in. Our team acts as an extra helping hand, supporting the brand with everything from warehousing and distribution, to returns and customer service. On top of this, we are raising awareness of Tile by ensuring all listings on eBay are easy to find, well promoted, and feature high quality, informative content – so when the peaks do come round, Tile really soars.”
Peter Groom, Sales Director EMEA, Tile said: “It’s fantastic to have Velocity Commerce on board as an extension of our team. Maximising the opportunity that the holiday season presents is essential for our brand, and with the help of Velocity Commerce we know that not only are our products being effectively marketed for the occasion, but can be confident that the influx of additional orders will be well-managed, with minimal impact on the day to day of our business. The team at Velocity Commerce have great relationship and experience with eBay, and it’s great to be able to tap into this.”
Founded in 2013 Velocity Commerce, helps brands build a strong online presence and increase revenue through online marketplaces. Utilising its experience and knowledge of channels such as Amazon and eBay, Velocity Commerce supports brands by delivering tailored marketplace solutions that build direct consumer relationships and help their products stand out against competing products in a crowded space.
Earlier this year, Velocity Commerce was named one of the fastest growing companies in Europe in the FT 1000 report; one of just 27 UK companies to have made it to the top 100. In December 2018, Velocity Commerce was also ranked 11th in ‘The Sunday Times Virgin Atlantic Fast Track 100’ 2018 league table, which identifies Britain’s fastest-growing companies over the last three years.