• Supporting those less fortunate at Christmas
  • Incredible charity initiatives to raise money for important causes

Giving back to local causes, both at Christmas and throughout the year, is something that we pride ourselves on at Velocity Commerce. This year more than ever, it has been extremely important to us all to give back and support those less fortunate in any way – big or small – that we can.

Festive Toy Drive

Here at Velocity Commerce, we’re in the privileged position to already be partnered with a company that makes children’s toys, so when we were made aware of the festive toy drive for the Giving Tree and children at Addenbrookes Hospital coordinated by Cambridge Manor and Cherry Hinton Care Homes, the decision to donate was a very easy one.

To co-ordinate the appeal Cambridge Manor and Cherry Hinton Care Homes were asking for the donation of toys, reading and colouring books, or any others gifts for children and young teenagers. The care home residents have been busy wrapping the donations so they are ready to be delivered to unwell children and low-income families in Cambridge this Christmas.

At Velocity Commerce, we work with a range of children’s brands, and, during these unprecedented times, we thought it was the perfect opportunity to use what we have to support those in need. As LEGO is one of our partner brands, we have been able to select some new and exciting sets to donate to the toy drive for unwell children who will be spending the Christmas period in Addenbrookes hospital. As part of the appeal, we have donated over £500 worth of LEGO.

Maria-Grace Smith, Community Development Manager at Cambridge Manor Care Home, comments: “The success and impact of our Christmas appeal heavily relies on the help and support of the community and local businesses. As such, we were absolutely blown away by the generosity of the donation by the Velocity Commerce team. Our residents are really excited to help wrap up these LEGO sets and send them over to the poorly children at Addenbrookes hospital and to those low-income families in the city who might be particularly struggling this Christmas time.”

31 Stars

In addition to the above initiative, this month, Velocity Commerce is supporting Tom’s Trust as part of its 31 Stars campaign. The campaign will see marathon man, Ben Blowes, complete 31 marathons in 31 days, to support children with brain tumours and their families.

Ben’s extraordinary challenge will take him through iconic routes around the East of England. By completing a marathon a day, Ben hopes to raise enough funds for the Tom’s Trust to provide a full year of psychological care for 31 vulnerable children suffering with brain tumours. And if that is not enough of a challenge, Ben is aiming to run all 31 marathons in under four hours each, all while continuing to do his full-time job. As well as sponsoring Ben for two days of his challenge, Director, Eddie, will be joining Ben for run 17 and 18. To show your support and donate, please visit: https://www.justgiving.com/campaign/31Stars.


KidsOut is a national charity which provides relief and fun to vulnerable and disadvantaged children.  The charity works with children who have often had to move home or leave home suddenly, meaning they have no personal possessions. To help with the transition, KidsOut sends each child their very own box of toys, welcoming them to their new space, and bringing joy to children who need it most.

With the support of our partners, we were able to pick and pack some of our best, new branded products, and deliver them direct from our warehouse to the KidsOut headquarters, donating £3,000 worth of children’s toys. The donated toys will now be parcelled up by the KidsOut team, along with a range of other new toys and games, and delivered to some of the 20,000 children who are rehoused due to domestic violence every year in the UK.


At the beginning of 2020, we announced our #BackedByVelocity initiative, a charitable programme developed by the company to sponsor up-and-coming sports teams and community causes from across the UK. Amidst the outbreak of COVID-19, we opened up the scheme for any charities that need some extra support, hoping to support as many people as possible in this time of crisis. Throughout the year, this has meant supporting, Leeds Beckett Rugby Club, Histon Hornets “Mini Soccer” teams, KKASC Water Polo team and many more besides.

The first partnership announced under the new initiative, was with Leeds Beckett University Rugby team, which was sponsored by Velocity Commerce for a season. Under the partnership, we donated £6,000, which provided the team with a brand-new kit and throughout the season and covered the costs of travel, medical staff, and general team admin. Also, throughout the duration of the partnership a Velocity ‘Player of the Match’ was chosen, and the selected player was able to choose an item of choice from Velocity Commerce’s eBay store.

We have also sponsored the kit of two “Mini Soccer” teams from local club Histon Hornets, cladding 22 children, aged 5-6, in recognisable hornet stripes to help them fly on the field. Through the initiative, the club’s manager reached out to Velocity Commerce with a personalised request, and shared the story of the team who enjoyed playing together but have struggled to secure funding for match kits.

We can’t wait to see what 2021 brings and how we can develop the programme to support even more groups!

If you know anyone who is need of support, please get in touch via the contact form on our website: https://velocitycommerce.co.uk/sponsorship